Logain Mokgele, the founder of Baked by Logain, was inspired by her lifelong experiences watching her mother transform pantry staples into delicious treats. Determined to not only replicate but also enhance these recipes, she decided to share them with her clients. After receiving numerous compliments and positive feedback from her customers, Baked by Logain was born.

As the primary caregiver for her ailing mother, Logain recognized the need to work from home, which ignited the idea of turning her passion into a fully functional business. During this time, she realized a demand for a new home baker whose core values centred on product quality and exceptional customer service. In 2021, she officially founded Baked by Logain, focusing on creating high-quality artisan cakes and more.